THE CHALLENGE:

Emirates offer a vast network of European destinations and the option to fly in to one city and out of another, but few are aware of this flexibility, or the possibilities it unlocks.

THE IDEA:

'The European Explorer'

When you can fly into one place and out of another, there's literally a continent of fun to have in between.

So to get people talking, and planning, we created an engaging digital outdoor display that showed off the treasures and possibilities of an Emirates European adventure. 

Our installation showcased points of interest and events from all over Europe, and allowed users to build an itinerary directly from the ad.

This itinerary could then be sent to a user's phone via QR code, and a discount was offered by Emirates for following through with a booking.